Social Media Marketing can be explained in many ways, and most are very complicated for those not using it, or are in the area. With so many new tools, including Twitter, Facebook, blogs, articles, back links, forums, LinkedIn, Plaxo, excavators, pod wall, video, YouTube, can be very upsetting for everyone.
I agree with Wally Wang, author of "Dummies last night on our radio program, and he also said:" This is something I know I should do more to sellbooks, but it was too much for me. There are not enough hours in the day "Now I know more than Wally. Because he is a talented writer and a comedian, but is only part of the" norm "when it comes to business in 2010. In my next piece I describe what action to take for a campaign to build and orchestrate their activities, but for now, let alone go through an analogy guide to how it works.
Parking
Long ago I had a block north of Wrigley FieldChicago 4, my Groomsmen for my final year of a man before I married my wife. We had a fantastic year. We were one of only house in the neighborhood, and we really have a yard with grass and patio! This is a rarity in big cities like Chicago. We very much forward to a summer cook outs and the great Cubs game (I am not an enemy Cubs, but I'm a White Sox fan for the record), but when the weather was a choice to make about the pool, I see more andmore people than murder with the parking fees in the region to begin. Then the entrepreneur that I decided to make other plans for the courtyard.
Then I go to Home Depot and bought all the necessary tools and made a dump and before we knew we had pea gravel and preparing the next game with excitement. We had our yard parking, eh? We have math and realized that everything will be able to control our entire focus every monthbecause we can manage $ 25 somewhere, and we now have 15 points!
Well, the day after Cubs play the Pirates, and there were many people in the game. Two of us took the subway back to the environment on our lunch break and stopped opposite corner of the road show the laggards of the other parties in our offices. We finally have six cars, and only $ 20 per piece, what a disappointment! E 'for a week and parking occurs in every game, we went tothe second car and noticed them. What they have done what we did? 6-9 flagmen have pink flags and signs telling drivers where to park. They have covered every angle and their fate is labeled with names and colors.
Then we went to the police station and ask them where the busiest corners in the Cubs game. We have taken more flagmen and a clear sign (yellow) and a free beer for all of 21 yearsparked with us. For the next battle, we have more than could fit the car and was still $ 35 – $ 45 American dollars somewhere! Now we have this good coverage and had good customers coming our way because we have flagmen loud and clear to the right places, you can not lose, and providing access to our destiny. See below for the actual coverage:
media, the new environment
So when I am in social media and learn to use it for work, I began to think of easier ways toexplain how it works for them, not delivered to him yet. Of course there are a million ways to do it, but I try to keep things as simple as possible. Now most people understand the following things on the Internet and their business: They have a website, they need email, internet, they need to be some "SEO" to make and need help for!
What we often forget to remember all the things with these basic principles, such as: website download speed, largecontent, calls to action, a blog and Web 2.0-the ability to connect social sites. This essence is for the website, which I call the "parking lot" for this section. Your car park to find good people or not pay anything for it. There must be something that is better than all the others out there are parking spaces. Offer a free download in exchange for an email address to be associated with your visitors, like a free beer at the park.
Now the fate andthings that people in a free to keep the circuit in a large, but the most important thing to do is for people to park, right? After a great site with all the bells and whistles is a wonderful thing, but not as important as they are used. Remember that the Internet is nothing but a virtual world, and all have the same roles as the real world. So if this is true, and your website is that you park (or direct representation of your business) is more important for aflashy design and content tonnes or less good content fresh? The answer is simple, content is king, always. Come to the place of a fertile and rich in information about you and your business, so they want to learn more and use the money for parking. Web 2.0 generation is about education and the creation of informed buyers.
With a site of large content-driven, we now see that the only thing that 99% of the world can not understand demographic driven and focused webtraffic. There are two ways to go in this field, threw an inflatable gorilla on the roof or people out and people wave, in fact, do both, but most people can only afford one or are afraid to try a second.
Well, you can spend $ 10,000 on a great SEO package (the inflatable gorilla) and I hope that works. But what is the incentive for visitors to come and see you? Perhaps because it first appeared on Google? They click it and see if you can find anywhere elseareas of the Internet directly on your site to see, believe me. It will ensure that you have a good reputation, and only blow a gorilla did. They want content. So another way to go, the flagmen for rent! The flagmen will be everywhere you look, even if it is the opposite direction of the gorilla! They wear shirts displaying messages, hats, the last time they were news, pictures of the pants of your business and / or family orboth, and may even have a stereo to play your radio or podcasts, the latest thinking.
Ariadne's thread of social media
The second way to think about these flagmen or flagmen, is to think of them as a breadcrumb trail that leads to your site or park. Now bread is not a gift to the work of race but are very useful for hungry visitors to find their way. The cause any work that is simple, use your experiences in the world to think like yourconsumers. What to do if you are looking for something to buy or a place to go or anyone to rent a service? 80% of the country, it is likely that online and write a query to Google. When the results pop up on you 5-6 more locations, and 18% of the side and bored to the next. If you choose, you'll see a video instead of a page instead of a website, the record of third party instead of a website and so on.
As is the case,how our customers to visit them! This means that the game they play and are better at playing. media can also be seen as a trail of breadcrumbs leading you and what it really represents.
Imagine the beginning of the south side of town and try to find a parking space can be found on the north side of your parking space. To save time, suggesting that they are at the bottom right of the photo below. Bread for example, Social Mediaalso pieces of the flag men. Go hungry, and point readers in the right direction. In this example, see the hungry visitor or parks, something that tweeted on Twitter (maybe because you're so good), and captured their attention. From here you have your login and find yourself in a chat room and started reading your blog.
The information they have found clothes and show them to look deeper, and use the button to your blog and Facebook to your Facebookpage where you read the great things you do, the video of it, and also in contact with you. They also have a link to their podcast and click on it so you can hear your conversation. Let's say you have heard his radio show online on the industry and are wiped out as a professional sounding. Back to Google and wanted to find a job, you can read what they wanted and finally on your Flickr page or watch your videos on YouTube. After the nextYour breadcrumbs social media, finally park in your lot, which equals money in your pocket.
The importance of participation available
As you can see in this case a good traffic to your website is one that is ready to buy. They are equipped with all the information about you and what we represent and the intention to do business. People expect that fish seem to websites like shiny things, which have all seen. What they do is to seek information, content andattraction. More important than what they find is what they want. Over 50% of Facebook users on the planet is about 38 years and older, this is the generation that created online wasting time and get over it. The average Internet user increases the time spent online with more than 10 minutes per week each year. The fact is that they are now and what to do to be available when they do?
Eric Rice
President, Tree Media
Social Media San Diego
http://www.mymediaboom.net